Yes and no. YouTube is a great platform for a number of purposes, but the main function it provides is for embedding videos on blogs, magazines, and other social sites.
In many cases, that’s what a “video blog” is used for, but you can only embed your own content here. Videos produced using the tools provided in GoPro, however? Good for YouTube videos!
You can embed your own content like you would any other YouTube video.
The key differentiator here, however, is in how much money someone made selling the right kind of ad or sponsorship. Let’s consider GoPro.
For two years, GoPro has been the biggest ad provider on YouTube, with more than $8 million in sponsorship dollars spent over that time.
That’s over a billion dollars in sponsorship dollars spent over 2 years.
There’s also the fact that GoPro is the dominant brand on YouTube (with over 500 million views/day), and its content is generally well-received by the audience.
In short, there are a lot of people watching and sharing the kind of content that GoPro produces.
This may be why the company has grown its YouTube presence to the point where some brands have felt more comfortable investing money in its YouTube programming to advertise (and generate more revenue).
But here’s the really interesting part: GoPro has been producing more sponsored content than any other competitor.
Over its 12-month period, GoPro has aired almost 100% of the total number of sponsored content on YouTube.
In fact, GoPro has been spending nearly four times as much as any other advertiser on YouTube to promote sponsored content over the course of the last 12-months.
This is a great thing for brand marketers because it means a lot more money coming into its ad-network, and GoPro will be able to spend a big chunk of that money on sponsored content.
Bottom line: if you care about brand recognition, your YouTube channels will love the fact that GoPro has been spending big money to promote sponsored content.
The other key component to GoPro’s YouTube presence is its live-streams, which are a $900 million dollar-a-year business.
In terms of revenue, GoPro had more than 15,000 live streams during the past 12-month period. The company has also been active in live-streaming other channels as well, including Olympic coverage, sporting events, and movie reviews.
This may not make
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