What about a 30 second ad with Facebook? Let’s take a look at how much these costs are when using Snapchat itself!
Let’s take a look at a simple Snapchat ad, with an estimate of $10M budget! Our ad will display a photo of something that seems like it might have a good chance at winning the game. The cost of that image is $10,000 and it takes roughly 30 seconds to show them around 1,500 time points (not counting YouTube and Facebook video ad space).
The cost per time point in Snapchat and YouTube is $0.10 which means in these examples we would actually be getting closer to $0.20 per time point per view. This gives you an idea of how much you could potentially be making per view, which is pretty impressive!
You might think to yourself: “Why would they pay $10,000 if it’s going to take 30 seconds to capture 1,500 impressions?” For those of you who have read our article on the value of Snapchat, you might be thinking that’s a huge difference. The value for Snapchat in this scenario is also similar to what we’ve seen in the premium space before. When we broke out the total cost per views, the average of Snapchat and YouTube is $0.06 (on average, they cost $0.02).
So, with these assumptions it’s fairly easy to figure out that you can make around $500 per view if Snapchat is your medium, and around 7,500 per view if YouTube or YouTube is your medium, or you even make $1,500 for every 1,000 impressions.
If, however, you have a low budget, you would likely notice a decline in views or a reduction in the average time you spent viewing or watching.
The cost per view per time point
Let’s look at a more realistic scenario. Let’s say you have a $500 budget to run a Snapchat ad. Let’s also assume that this ad would be shown on a single account. So, the cost per one time point per view would be $0.2, or 1/100.
So, what you’ll get is a very, very tiny improvement from $5/1,000 views to $2/1,000 views. If you have a $10M budget, however, the improvement can only double. Let’s say you can make around $100/1,000 views, which is about 5 times better than if you do a
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